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Trends International case study
InTouch and Trends International
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Trends International, LLC is an industry-leading publisher and manufacturer of licensed posters, calendars, stickers and social stationery products. Established in 1987, Trends has grown to be one of the largest and most reliable manufacturers for licensors such as Disney, Marvel Comics, the NHL, and many others.
Trends International has a commitment to producing only the highest quality products featuring the trademarks of their licensors. To make sure they deliver merchandise free of defects, Trends has partnered with InTouch to carry out their quality control activities throughout China.
Aesthetic quality is very important to maintain for a licensee such as Trends. InTouch understands this, and attends to this specific need by carefully comparing production units featuring Marvel superheroes and Disney princesses to client-provided artwork. This ensures that Trends products faithfully reproduce these well-known characters just as they appear on the screen and pages of comics.
Of course, aesthetics are not the only major quality issue for Trends. During each inspection of Trends products, InTouch auditors perform a battery of on-site tests. Basic function checks such as writing and erasing with pens and pencils and checking the reliable feeding mechanism on mechanical pencils ensure that Trends writing instruments will always work as intended. More involved tests include pull-gauge testing to ensure that small parts cannot detach and pose a choking hazard. Some of Trends more complex products, such as projector pens, must be checked for projector brightness, clarity, and range.
Through rigorous product inspections and timely reporting, InTouch has added significant value to Trends International’s supply chain. By eliminating the need for quality inspection in the US and dramatically reducing the return and rework rate for hundreds of orders, Trends International has turned a modest investment in QC into enormous savings by reducing costs.
